Lionel 1964, 1966,1968,1969 catalogs. NOS. Very good condition.

Description

Lionel 1964, 1966,1968,1969 catalogs. NOS. All are original unused catalogs in very good condition from my father's retail store in Chicago that carried the Lionel line and they have been stored since the 1960's.
1964 catalog is 24 pages in a portrait format with black printing and additional blue highlighting on clayed paper (glossy magazine style). "027", "O", "Super O", and "HO" trains are covered in the catalog. The back cover intro's Lionel Porter Science sets, standard (032 slot cars) and "HO" scale raceways, and Lionel-Spear phonographs. 45 RPM was king with rock and roll and 'Top 40' ruling the air waves.
1966 catalog is 40 pages in a landscape format with full color on a clayed paper. It covers "O", "Super O", "027", and "HO" gauge trains and accessories as well as "HO" raceway sets and accessories. Lionel Porter Chemcraft, Microcraft, Biocraft, Mineralology, and telescopes are also featured,as are phonographs. It is a great example of where Americana was in the mid '60's with the Apollo program taking front stage in children (and adult) imaginations before the Viet Nam war and television took hold of society.
1968 catalog is a protrait fold-out style with 5 pages of full color and spot color on 3 pages on a clayed paper. The emphasis is "027" with Porter Science sets and Spear phonographs on the back.
1969 is the 'Golden Spike Centennial' catalog and is 8 pages in a landscape format with full color on 6 pages and spot color on 2 pages on a clayed paper. It is mainly the "027" line with some "O" gauge rolling stock and accessories.
These catalogs are fine examples of imaginations of the late 1960's. If you would have walked into my father's store at 68Th and Stony Island in Chicago during the correct model year, each of these was free. Urban Renewal took the store in 1970 (now a part of Jackson Park), but these catalogs are still available at a very reasonable price.